Founders Grove Insights

Real-Time Vehicle and Pedestrian Data with MotionLoft CEO, Joyce Reitman

written by Ryan Cox

Joyce Reitman is the Chief Executive Officer at MotionLoft.  MotionLoft offers real-time and historical pedestrian and vehicle analytics using computer-vision based sensor technology.

What’s the Big Idea?

MotionLoft tracks vehicles and people in real time, MotionLoft places cameras in a location where they can see everything that’s happening in a given area. Software attached to the cameras then uses artificial intelligence and machine learning to monitor how people and vehicles are moving. The data gathered from the software is then delivered to a dashboard for the customers’ personal use.


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